What Is Post-Branding? [Set Margins]

What Is Post-Branding? [Set Margins]

Jason Grant Oliver Vodeb • Antenne Books

ISBN-10: 908327067X · ISBN-13: 978‑9083270678 · 2023

Live offer for this book: 8 live copies of this book from $22.37 (as of 2026-08-23).

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Brands aren’t just intruding on culture, they are our culture: they are the sponsored mechanisms for constructing and manipulating meaning and human identity. But should we cede such a fundamental human need to the market? If not, why not, and is there an alternative? A compact pocketbook composed of four main sections, What Is Post Branding? is a work of “practical theory.” The first section, “DIS-BRANDED,” consists of 20 short page-long chapters exposing the ideological underbelly and real-world impact of branding. The second, “Mixed Messages,” is a provocative visual essay illuminating the texts’ main themes. The third section, “Manual,” presents a framework for a critical alternative to corporate branding, humorously appropriating vintage instructional diagrams as a brand manual satire. This section also includes examples of contemporary projects that have implemented post-branding principles. The book concludes with “Context,” which features a conversation with cultural theorist Brian Holmes and a discussion with design historian Steven Heller.

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8 live copies of this book from $22.37 (as of 2026-08-23).

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